Celebrating its 25th year in 2018, Mason Rose is one of the UK’s leading Sales and PR agencies for luxury hotel, wellness and lifestyle clients globally. Founded by Tanya Rose, who having spied a gap in the market for independent luxury hotels requiring a presence in the UK, launched Mason Rose as a sales agency with founding clients The Bel Air, Le Bristol and The Carlyle. Lauded for her innate aptitude for creating connections and with an eye for a good story, a PR division soon followed. Having been born into a family of hoteliers and held jobs or lived in hotels much of her life, Maria Pajares joined Mason Rose as MD over 10 years ago. Whilst hotels are inherently part of her DNA, Maria’s vast experience also encompasses cruise lines, online travel and content marketing. Together she and Tanya, alongside their experienced team, have developed Mason Rose to become industry-renowned for its comprehensive approach to representing some of the world’s most outstanding luxury clients.

Celebrating its 25th year in 2018, Mason Rose is one of the UK’s leading Sales and PR agencies for luxury hotel, wellness and lifestyle clients globally. Founded by Tanya Rose, who having spied a gap in the market for independent luxury hotels requiring a presence in the UK, launched Mason Rose as a sales agency with founding clients The Bel Air, Le Bristol and The Carlyle. Lauded for her innate aptitude for creating connections and with an eye for a good story, a PR division soon followed.

Based in Knightsbridge and with a history spanning over twenty-five years, Mason Rose is one of the UK’s leading representation agencies offering exceptional Sales, PR, Digital Marketing and Partnerships to luxury hotels, travel, lifestyle and wellness brands.

Never has food been so fad-driven: what is en vogue one day can feel passé the next (see: freakshakes) so how can hotels create a food and beverage strategy that sticks? Let Cheila show you how to leverage your F&B offering so it feels authentic, appears cutting-edge and tastes as good as it looks ­– including understanding your customers' expectations; measuring yourself against – and bettering – your competitors; altering your menu to maximise ROI; and capitalising on the ever-growing trend for seeking local, independent culinary experiences.

Portuguese-born, Swiss-educated and London-based, Cheila is a true multi-hyphenate and citizen of the world who has opened some of the capital’s most talked-about venues, including Bistro du Vin, Burger & Lobster, Dean Street Townhouse and West 36 — to name but a few. After graduating from École hôtelière de Lausanne and working everywhere from Austria to America, Cheila founded Create Generate, a hospitality consultancy who open, manage and transform exceptional restaurants, hotels and members’ clubs. Most recently, they have helped develop and open Terry Venables’ La Escondida Hotel in Spain, which was nominated as one of the world’s 15 best new hotels in its first year of trading.

Tanya is the founder of Mason Rose PR and a recognised authority in luxury travel.