The Internet has drastically increased the quantity and speed of information and decision-making we’re faced with, both personally and professionally, but the human mind can only rationalise so much information each day. Brands are more essential than ever as they serve as a reference, a short hand, a decision facilitator. Louise’s workshop will look at how to cut through the noise, sharpen up your brand message and make it easy to understand by asking what offer, benefit and purpose you bring to consumers.

About Louise
Louise Beveridge has 30 years of multi-sector experience as a communication director for publicly listed and private businesses, having worked in financial services, real estate, luxury, hotels and tourism. Her wide-ranging career spans across mergers and acquisitions, strategic repositioning and crisis communication, helping her become a business and educational leader as well as being elected France’s Communications Personality in 2015.

Who keeps listening to a badly told story when there are so many alternatives? This future-looking talk will provide insights into brand building and design for elevated experience brands, looking at how to stay true to your core message while executing it meticulously with common sense and a flair for artistic, authentic storytelling.

About Charlotte
Charlotte Rey is the founder of creative consultancy and design studio Campbell-Rey, who specialise in craftsmanship, culture and legacy-driven brands. Through her work on storytelling and art direction, she encourages and inspires brands to operate and communicate more authentically, while always focusing on creating distinctive design and unique experiences.

About Stella
Stella combined a passion for preventative healthcare with her extensive travel industry experience to create the pioneering wellness platform Wellbeing Escapes, which makes healthy breaks accessible and offers objective advice on a wide range of wellbeing experiences. She has since become the director of review site Queen of Retreats, overseeing its growth to the leading collection of curated rejuvenation breaks.

Having spent the majority of his life undertaking gruelling adventures in the most inhospitable parts of the planet, George Bullard understands the power of this type of exploration and knows how profound the effects are. His eye-opening talk will look at how to bring those risky but rewarding experiences to the luxury travel industry.

About George
George Bullard is a four-time world record-breaking explorer, endurance athlete and motivational speaker, who has spent more than 10 per cent of his life living under canvas in some of the world's most spectacular wildernesses. His track record speaks for itself – having guided over 350 people through the most remote environments and covered more than 2,000 miles fully unsupported in Polar Regions, he also runs a company called IGO Adventures whose mission is to ‘re-wild’ a generation.

Calls for gender diversity are growing louder, which gives businesses a unique opportunity to create inclusive, dynamic spaces and experiences. This talk tells the story of how and why companies are struggling with diversity, why this is not exclusively a women’s issue, and highlights practical tips that can make a real difference.

This talk is brought to you by Tourism Australia.

About Tamsin
A social entrepreneur, policy maker and expert on gender diversity and social innovation, Tamsin is the co-founder of TheBoardroom Africa, which aims to double the number of women in the boardrooms across Africa through the most extensive network of board-ready women on the continent. She has been involved in the design and expansion of a string of initiatives in Africa, the UK and Australia, and corporate leaders, investors and policy makers regularly consult her with a focus on turning transformative ideas into reality.

How can brands craft truly exceptional experiences? Award-winning marketing strategist Andy Lark will explore real-world examples of how companies in other industries have created sustainable differentiation – and billions of dollars in value – by using a unique lens to understand the needs and wants of their customers. Drawing on his own work with airline operators and some of Australia and New Zealand’s premium experiential brands, Andy will unveil the art behind the ultimate experience.

This talk is brought to you by Tourism Australia.

About Andy
A globally renowned marketer, business leader and Amazon bestselling author, Andy Lark is a true innovator who has raised and deployed billions of dollars to realise the potential of disruptive brands. He’s worked with airlines, premium travel brands and countries to define experiences that attract and retain customers, alongside chairing Group Lark and being a non-executive director at Mercury Energy and SLI Systems. You’ll find his name carved into over 100 awards for his work building brands, boosting their online capabilities and turning start-ups into global success stories.

Discover the new frontier in sustainable aviation: airships. Shake off any preconceptions; the airships of 2018 are both practical and luxurious. Tapping in to his considerable experience in private aviation, Massimiliano will explore the limitless possibilities of sustainable mobility – and how it’s set to be a game changer for experiential travel.

About Massimiliano
Massimiliano ‘Max’ Pinucci, CEO of design studio MBVision, works across Europe, but loves to return frequently to his beloved Tuscany, where he lives and teaches.

Having worked for 30 years as an industry-leader in design and communication strategy, most prolifically in leisure aviation, more than a dozen different aircrafts bear Max’s aesthetic signature.

Max has also published books and designed exhibitions dedicated to the lost world of airships, with a particular interest in storytelling and research.

Discover the new frontier in sustainable aviation: airships. Shake off any preconceptions; the airships of 2018 are both practical and luxurious. Tapping in to his considerable experience in private aviation, Carl-Oscar will explore the limitless possibilities of sustainable mobility – and how it’s set to be a game changer for experiential travel.

About OceanSky
Ocean Sky’s mission is simple: to make the skies sustainable. At the forefront of the aviation revolution, they’re pioneering airships – the incredibly durable mode of transport that are not only eco-friendly, but the ideal tool for improving accessibility to undeveloped regions. For the luxury travel sector, they’re an opportunity to make air travel the novel, elegant experience it once was. Now that’s innovation…

About Carl-Oscar
Having worked in private and cargo aviation, finance and logistics in his native Sweden, Carl-Oscar is also a commercial pilot dedicated to disrupting the tourism sector. With a vision of achieving truly sustainable mobility, he is a true pioneer in both air and on land.

If you’ve booked a flight, connected with a client or wandered around a new city recently, chances are you did it via smartphone, and you’re not alone: in 2017, downloads of travel apps jumped 20 per cent. Drawing on techsperts from across industries, the panel will explore how a new generation of apps are transforming and disrupting the way we travel – and how brands can best navigate AI; VR; and a mobile-first landscape. The future is in your pocket…

With over 3 million travellers crossing international borders every day – a number set to double by 2030 – we have to ask whether our environments and cultures are resilient enough to withstand the flood. In this engaging and insightful talk, adventure junky and marketing expert Fuchsia Sims unpacks the Millennial mindset, now the biggest and highest earning demographic on the planet, and looks at how making sustainability a game could help reinvent the way the world travels.

About Fuchsia
By age ten, Fuchsia had already visited 30 countries and knew how to say ‘I’m a vegetarian’ in 12 languages. After school she ran away to the jungles of Costa Rica, spending 18 months living in harmony with sloths and toucans, where she worked as a river guide, helping troubled youth rewild and rebuild their self esteem. Here she discovered the true power of adventure – to help us grow and develop as individuals. Fuchsia has degrees in International Marketing and the Experience Economy. Having spent the last decade juggling marketing and mountains, Fuchsia finally found her calling as co-founder of the Adventure Junky App – Earth’s Sustainable Travel Game. With literally billions of travellers circling the planet every year, Fuchsia is on a mission to influence the future of travel. Using her business as a force for good - to inspire us to protect the people and places we love to visit.

A rare chance to discover how immersive experiences are conceived and created, join us for a hands-on workshop led by Annie Saunders, performance artist and founder of the Wilderness theatre company. Annie will break down the process of creating an immersive event, from conception and development; rehearsal to performance; design to staging.; and finding the sweet spot where storytelling and performance art converge. For anyone interested in how to create impactful brand experiences in a live environment, this workshop will lift the curtain on a fascinating process.

About Annie
A director, performer and collaborative live artist, Annie Saunders is the founder of Wilderness, an award-winning immersive theatre company. Having presented work at REDCAT, the San Francisco Playhouse and the Getty Villa, and created commissioned work for Asics and Mastercard, she has also devised and performed original work with Latitude Festival, Charing Cross Theatre, Cafe de Paris and the Boston Court Theatre.

After training at the University of London, the Sanford Meisner Center, and RADA, Annie spent ten years as a passionate creative activist with Eve Ensler's V-Day, a global creative movement to end violence against women.

If you’ve booked a flight, connected with a client or wandered around a new city recently, chances are you did it via smartphone, and you’re not alone: in 2017, downloads of travel apps jumped 20 per cent. Drawing on techsperts from across industries, the panel will explore how a new generation of apps are transforming and disrupting the way we travel – and how brands can best navigate AI; VR; and a mobile-first landscape. The future is in your pocket…

About Gabbi
Well versed in all aspects of entrepreneurship, from building and branding to investing and selling, Gabbi Cahane’s career as an angel investor has seen him work with start-ups, scale-ups and global corporations. As the co-founder and Chairman of strategy firm Multiple, he gears up the founders and funders of Europe’s leading tech companies, helping them find their purpose and build platforms for growth so that they can take on the world.

Celebrating its 25th year in 2018, Mason Rose is one of the UK’s leading Sales and PR agencies for luxury hotel, wellness and lifestyle clients globally. Founded by Tanya Rose, who having spied a gap in the market for independent luxury hotels requiring a presence in the UK, launched Mason Rose as a sales agency with founding clients The Bel Air, Le Bristol and The Carlyle. Lauded for her innate aptitude for creating connections and with an eye for a good story, a PR division soon followed. Having been born into a family of hoteliers and held jobs or lived in hotels much of her life, Maria Pajares joined Mason Rose as MD over 10 years ago. Whilst hotels are inherently part of her DNA, Maria’s vast experience also encompasses cruise lines, online travel and content marketing. Together she and Tanya, alongside their experienced team, have developed Mason Rose to become industry-renowned for its comprehensive approach to representing some of the world’s most outstanding luxury clients.

In a world of blog saturation, fake news and dubious ‘influencers’, who can you really trust for travel advice? During her eye-opening talk Juliet will dive into this issue of information, looking at why some brands are trusted more than others and how to make sure yours is one of them.

About Juliet
After more than two decades as a journalist, during which time she wrote for the Osberver, Evening Standard and Condé Nast Traveller, Juliet Kinsman decided to do more than just tell people where they could find the most stylish bedrooms. She set up social enterprise Bouteco to help make hospitality a force for good, sharing inspiring stories of sustainability to connect eco-luxury travellers with hotels that don’t just pay lip service to the environment.

As well as working with visionary hoteliers during her time as a hotel reviewer for the Telegraph and author of Louis Vuitton City Guides, Juliet is also a founding editor of Mr & Mrs Smith, which provides expert opinions on the most stylish luxury destinations.

Never has food been so fad-driven: what is en vogue one day can feel passé the next (see: freakshakes) so how can hotels create a food and beverage strategy that sticks? Let Cheila show you how to leverage your F&B offering so it feels authentic, appears cutting-edge and tastes as good as it looks ­– including understanding your customers' expectations; measuring yourself against – and bettering – your competitors; altering your menu to maximise ROI; and capitalising on the ever-growing trend for seeking local, independent culinary experiences.

Portuguese-born, Swiss-educated and London-based, Cheila is a true multi-hyphenate and citizen of the world who has opened some of the capital’s most talked-about venues, including Bistro du Vin, Burger & Lobster, Dean Street Townhouse and West 36 — to name but a few. After graduating from École hôtelière de Lausanne and working everywhere from Austria to America, Cheila founded Create Generate, a hospitality consultancy who open, manage and transform exceptional restaurants, hotels and members’ clubs. Most recently, they have helped develop and open Terry Venables’ La Escondida Hotel in Spain, which was nominated as one of the world’s 15 best new hotels in its first year of trading.

Tanya is the founder of Mason Rose PR and a recognised authority in luxury travel.